We originally started this site to promote my new beer, Lumpy's Lager. We were gonna talk about how it's a refreshing, drinkable, everyday lager. We'd show beautiful photos of hops and kegs and maybe even a few professional models laughing on a golf course somewhere. It was gonna just be a beer website.
Then, one night we had a happy hour at the brewery. We were a few pitchers deep and someone brought up "Lumpy Incorporated" and the ideas started rolling. Anyway, long story short, the next day I woke up with a pocket full of scribbled napkins, and here we are with LUMPCO™.
I know what you're saying, "LUMPCO™ sounds so pretentious and high-end." Rest assured, it's neither.